We don’t just develop stories, we build worlds.

Break Da Rules and Archetype IO present a curated slate of wholly owned, boundary-pushing original IP. Our slate spans culture, music, comedy, fantasy, and the unknown — all crafted for maximum cultural impact and long-term franchise potential.

Each project is more than a show — it’s a universe in motion. Created by a team of visionary artists, producers, and storytellers, this is IP built for the now and the next.